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Rapid Bevtech Über das Projekt Ja, sie verschütten nur Qualität aus der Dose/Flasche. Einer der führenden indischen Experten für Getränkeabfüllung und -verpackung. Unser Team machte einen sehr kurzen Werbespot für sie, der ihnen nicht nur dabei half, eine Werksbesichtigung ihrer eigenen Anlage zu geben, sondern ihnen auch dabei half, neue Investoren zu finden. Auftraggeber: Rapid Bevtech Pvt Ltd Jahr: 2022

BARNEYS - HARD SELTZER BRAND CASE STUDY ItS A PARTY IN A CAN ​ ​Because Barneys wanted a high-end look on cans and bottles as well, we kept the branding very clean, minimal, and yet traditional. Unlike most brands, we limited the amount of content and used the power of negative space, a lot of umbrella angles, shades of yellow and flavors, and silver and off-white to create a sense of minimalism and visible luxury. Furthermore, a shade of Yellow color palette was established for the core branding along with a colorful secondary pallette for web & print usage. As a result, the vibrant packaging illustrations created really popped against the softer visual system. Branding · Packaging Design · Ad Films · Website Design · Product Photography · Launch Campaigns SOLUTION From breaking into a crowded market to creating a buzz around a relatively new beverage category, Barneys Hard Seltzer faced some tough challenges. But with its unique blend of fruity flavors and refreshing taste, our team at Wortham Digital worked tirelessly to craft a winning strategy that resonated with consumers. Through targeted digital marketing campaigns, social media engagement, and influencer partnerships, we helped Barneys Hard Seltzer make its mark and skyrocket its sales. RESULT We succeeded in creating awesome branding around the vibe of happiness and togetherness, making packaging feel more appealing in everyday lives, As results brand is present. Barneys Hard Seltzer not only conquered the market at home but also expanded its reach to new horizons, including Australia. BRAND ​The company established in the year 2020, already has a presence overseas and blooming it's authenticity all over the world. With many new entrants in the Hard seltzer and beverages business in India, Barneys was seeking to establish its personality and seed round funding from Investors – and that’s when they approached Wortham Digital. CHALLENGE In an super comeptitive market, Barneys needed to standout from the pack as a top-tier hard seltzer drink maker. The goals at the outset for wortham digital were to create a distinct brand pacakging for Barneys Hard Seltzer to bring the product packaging design for it’s range of flavours to life. ​ THE BRIEF ​ a) The Drink and name is inspired from the famous character Barney Stinson from the popular TV Series " How I met Your Mother". ​ b) The Design should portray the feeling of Happiness and Celebration. If you hold this can you must have that same feeling. ​ c) Tagline - "Stay United with Barneys" RESEARCH Taking Inspiration from the original motion Poster designs for "How I met your Mother " TV Series. We collected few and somewhere creative team was stuck on the one. ​ EXECUTION ​ we put great thought and care into creating the perfect background for your brand. Our team of experts ensures that all elements, including shades and effects, are aligned to evoke a specific emotion and message. Just like the importance of rain in the popular show, our backgrounds have the power to tell a story and create a memorable experience for your audience. So whether it's rain or shine, let us help you create a lasting impression with our exceptional designs that will leave a lasting impact on your target audience. PROCESS Packaging design process at Wortham Digital is focused on creating unique, effective, and memorable designs that stand out in the market. We prioritize creativity, innovation, and functionality to deliver exceptional results for our clients from start to finish. ITS A PARTY IN A CAN ​ After so many iterations, failures, logo placing and all, the design was taking shape. Now it's very important to make the "Stay United" Feeling on the can itself.Let's see how we did it. ​ ​ ​ ​ . ​ From the bold colors to the playful illustrations, our packaging design captures the lively and energetic spirit of Barneys Hard Seltze. ​ The Illustration of people of all agaes clearly united under one umbrella clearly justifies togetherness, even we put cans together they will creating a sense of bringing everything together. also the brand inspiration is also there and conveys the ideas of celebrating togetherness. FROM CONCEPT TO LAUNCH we helped Barneys Hard Seltzer create a website that's as bold and vibrant as their brand. Discover how our expert development team can help take your online presence to the next level. ​ FINAL THOUGHTS ​ The success of Barneys Hard Seltzer is a testament to our team's ability to craft compelling branding and marketing strategies that truly resonate with consumers. By combining our expertise in design, marketing, and strategy, we were able to help Barneys expand their presence to over 200 stores within 6 months both in India and overseas, making them a true leader in the industry. Visit Website ATTENTION TO EVERY DETAIL we understand the importance of packaging design for a brand's success, and we took Barneys Hard Seltzer to the next level with our unique and eye-catching designs. By combining innovative graphics, bold colors, and clever messaging, we created a packaging that stood out on the shelves and caught the attention of consumers. Our designs not only boosted Barneys Hard Seltzer's sales but also helped establish its brand identity and loyalty. Let's See how we made it. Corrugated Packaging Box Design - Pack of Six and Twelve Coaster Designs Materials - Acrylic Table Top & Bar Interior Design Materials - Paper Envelop & Letterhead Design for Barneys Tshirts and Other Merchendises Design Product Prototypes for Investors Hordings & Print Media Designs Concept Social Media Management Bar mat Designs COLLATERALS DESIGNS FOR THE BRAND At Wortham Digital, we take pride in crafting exceptional collateral designs that captivate your audience and leave a lasting impression. From business cards to brochures, we work with you to create a cohesive brand image that reflects your unique personality and values. Our team of experts knows how to grab attention and turn heads, making sure your message gets heard loud and clear. Trust us to elevate your brand and take it to the next level with our top-notch collateral design services. WINNING HEARTS & MINDS WITH SOCIAL PRESENCE As for Barneys Hard Seltzer, we approached their social media strategy with a unique blend of creativity and data-driven insights. We conducted a thorough analysis of their target audience, competitors, and industry trends to craft a social media strategy that aligned with their brand identity and goals. We focused on creating visually stunning content that showcased their product's unique qualities and used social media advertising to reach a wider audience. By leveraging the power of social media, we helped Barneys Hard Seltzer increase brand awareness, engagement, and ultimately, sales. Discover more OUTDOOR & PRINT MEDIA Discover how we helped Barneys Hard Seltzer make a splash with their advertising ​ ​ AN UNFORGETTABLE EXPERIENCE ​ our team creates unforgettable outdoor media designs that grab attention. HAVE YOU TRIED IT YET> Barneys Hard Seltzer has truly become a household name, with our powerful branding and creative strategies helping them to expand their presence to over 200 stores in India and even overseas. Our team's expertise in marketing and design has truly helped Barneys Hard Seltzer to stand out from the competition and become a top player in the industry. ​ ​ LIKE ANYTHING ? Discover Our Expert Services and Our Satisfied Clientele MORE ABOUT US

Noch keine Beiträge in dieser Sprache veröffentlicht Sobald neue Beiträge veröffentlicht wurden, erscheinen diese hier. Add a Title WORTHAM's FREEBIES GALORE File Name Description Size Download E BOOK 11 Growth Tactics for Your Ecommerce Business by SEMRUSH 4 MB E BOOK Content Marketing Strategies by SHANE BARKER 2 MB MOBILE APPLICATION VN is an easy-to-use and free video editing app with no watermark. The intuitive interface makes video editing simple, with no prior knowledge needed. It offers all the features required to create professional and high-quality videos, satisfying both the needs of professional and amateur video editors. LINK MOBILE APPLICATION Snapseed is a complete and professional photo editor developed by Google. LINK E BOOK Successfully Generate Leads to Grow Your Business with Facebook Ads 4 MB DESIGN COURSE This Course will help Graphic designers adhere to the principles of design, which are essentially a set of guidelines that help a design achieve effective composition. With technological advancements introducing new types of graphic design, there has also been an emergence of new graphic design jobs. This evolution has changed the entire landscape of careers in this field. LINK VIDEO EDITING COURSE You don't need any prior knowledge of Adobe Premiere for this course LINK FREE ONLINE PHOTOSHOP ALTERNATIVES You don't need to install and expensive Adobe Photoshop software, You can use this online Photoshop tool which is as powerful as photoshop in just one click. LINK MORE TOOLS, MORE POWER Blog Posts

helped with some new product launch videos and Photography and creative Content for the launch their line of BB Creams, Face Serums, D TAN Product range. GRITZO Super mIlk is a brand by Healthkart specially focused on child Neutrition and we helped them with Review videos, Influencer marketing etc. Barneys Hard Seltzer is zero sugar Low calorie drink crafted preciously with some out of the earth flavors. We helped to to launch this brand from scratch. Product ads and films which help them to achieve successful Collections launch and leads them to literally "out of stock Sales" every time. Industry-leading Plywood brand approached us to make a video about the process of the making of their plywood. India's leading kitchen equipment manufacturer since 1982. we made a film which helped them for investors pitch. Bio Resurge Lifecare who specialized in ayurvedic medicines. helped them with photography and ad Campaign during Corona Period. India's one of the finest Bathroom Vanity and Bathware manufacturer. services rendered like Catalogue designs, Showroom Interior Designs, Outdoor hordings and ad films. India's Leading Paint and Wood Finishing Experts. Services rendered are E commerce website design, Social Media and Marketing Collaterals Hygenco aims to be a global leader in deploying Green Hydrogen and Green Ammonia powered industry solutions.made many Films and Explainer Videos for them. Zigly is a part of Cosmo First Limited. An Exclusive Online plateform for all your Pet Needs. We did product photography and ad films for them. Specializein CRM Implementation, Migration and Integration and Slaeforce technology. They have parttnered with us to deliver Memories for their organization and Employees. India’s leading professional skincare brand with Derma grade product. We helped them for their New lauch of products with Photography and Films. India's Leading Infused drinking water brand. we are their proud Partner and CMO with all our services. They thrive to formulate skin, hair and body care products of the purest and the finest quality. Rendered service is Product Photography. >> ABOUT US Making Extraordinary Content, Brands and Experience For the past ten years, WORTHAM DIGITAL has been delivering specialized communication in Print, Digital and Online media. We are a creative agency; we conceptualize, design and produce interactive content of visual and technical excellence. Our creative solutions are not only unique but also strategically aligned to maximize Brand/Product affinity. WORTHAM DIGITAL is about creating a buzz; a buzz that's not necessarily loud but subtly impactful. Communication is not only about reaching more people, but also about engaging with and making them aware of your brand/product proposition. We understand it. CLIENTS we’ve mastered the art of finding the sweet spot where brands and effective communication connect. SEEN ANYTHING YOU LIKE Know all about our services. VIEW ALL SERVICES WHAT'S GOING INSIDE WORTHAM the section of our website where you can get an inside look at our office interiors, meet our team, and learn more about our talented designers. We believe that a great work environment inspires great work, which is why we've created a space that fosters creativity, collaboration, and innovation. Take a virtual tour of our office, meet our team members, and get to know the talented designers behind our work. We're proud of what we do at Wortham Digital, and we're excited to share our passion for design with you. ​ Whether you're a potential client, a job seeker, or just curious about what we do, we invite you to explore our office and discover what sets us apart. Explore

PEOPLE DO NOT BUY GOODS AND SERVICES. THEY BUY RELATIONS, STORIES AND MAGIC. die New-Age-Unternehmer. "Stop scrolling and listen up! You're exactly where you need to be. Advertising isn't just superficial anymore. We are Creative Advertising Agency based in Delhi, India, We're all about giving you real value - be it an emotional journey, shared passions, or entertainment. Our customized strategies, fueled by endless coffee, will take you there!" Whether it's a bold social media campaign or stunning visuals, we'll work tirelessly to help you stand out from the competition and achieve your business goals. So, let's get started on your success journey, along with a steaming cup of coffee in hand! MORE Lang anhaltende Wirkung Das Innovationszentrum NEWS NEWS NEWS NEWS Yes, we are more than just creative thinkers, bunch of Designers, and innovators. We have that zist of art that sells. LATEST FROM WORTHAM DIGITAL Get an Exclusive Preview of Our Latest Digital Marketing Innovation. NEWS NIRMALAYA Social Media · Product Photography · Films and Ads RADON BATHWARES Brochure Design · Catalogue · Product Photography · Showrrom Interior Designs · TVC / Advertisement MENSXP Commercial · Social Media Content · Product Photography ZIGLY Product Photography · Social Media Content · Ads and Films BARNEYS Branding · Packaging · Ads · Marketing Campaigns · Website Developement THE MAN COMPANY Social Media · Product Photography ALL PROJECTS We are not your average agency. our inhouse team of experts is dedicated to providing you with customized solutions that align with your unique business goals. Whether you need a comprehensive marketing strategy or a creative ad campaign, we've got you covered. Choose Wortham Digital and unleash your full potential today! OUR SERVICES We have built Worthify exclusively for Budget Commercials, TVC and Product photography LIKE ANYTHING ? Discover Our Expert Services and Our Satisfied Clientele MORE ABOUT US

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SERVICES > DIGITAL & WEB DEVELOPMENT pouring money into advertising on apps and websites only to get lost in the noise? Fear not! In today's world of digital marketing and social media, reaching your target audience is easier than ever. But simply being heard isn't enough. To make a lasting impact, you need to identify your brand's unique selling points and use market trends to your advantage. That's where we come in. At WORTHAM DIGITAL, we're experts in creating killer brand communication strategies that maximize your ROI and create the buzz your brand deserves. We're a team of dynamic and talented professionals who blend the latest digital marketing techniques with proven traditional methods to make sure your message cuts through the clutter. Let us help you create the buzz you need to take your brand to new heights! IT’S NOT ABOUT BEING NOTICED, IT’S ABOUT BEING REMEMBERED WORK >> WEBSITES Have a to look some of our work we've worked with Init - infused drinking water E COMMERCE WEBSITE INIT serves all the age groups and our products can be consumed by everyone. We have also specially designed and packaged our products for kids considering their choices & behaviours. ​ Init - infused drinking water E COMMERCE WEBSITE INIT serves all the age groups and our products can be consumed by everyone. We have also specially designed and packaged our products for kids considering their choices & behaviours. ​ Init - infused drinking water E COMMERCE WEBSITE INIT serves all the age groups and our products can be consumed by everyone. We have also specially designed and packaged our products for kids considering their choices & behaviours. ​ CONNECT WITH US TO SEE OUR ENTIRE PORTFOLIO

Business Name Heim Dienstleistungen Alle Projekte Über uns Würdige es Kontakt More... Start Now Business Name Heim Dienstleistungen Alle Projekte Über uns Würdige es Kontakt More... Start Now Going Beyond the Frame Learn More Contact Us Going Beyond the Frame Learn More Contact Us

RADON - BATHROOM VANITY & BATH FITTINGS BRAND CASE STUDY Ad Films · Product Photography · Showroom Interior Collaterals · Factory Films STRATEGY & EXECUTION Our team employed a multi-faceted approach to promote RADON's brand across various platforms. We started by creating a comprehensive marketing plan that focused on both traditional and digital marketing strategies. RESULT Our marketing efforts helped to increase RADON's brand visibility and awareness across various platforms. As a result, RADON's sales grew by 40% in the first six months of our partnership. Additionally, RADON became India's leading bathroom refurbishing and vanity brand, with a market share of 45%. BRAND RADON is a leading bathroom refurbishing and vanity brand in India that is known for its innovative and creative approach to bathroom design. As the creative marketing agency partner for RADON, our team has been working tirelessly to help promote the brand and increase its visibility across various platforms. ​ ​ OBJECTIVE & WORK ​ ​Working Very Closely from the day they approached us for a simple catalog and brochure design, eventually, we worked on various campaigns for them. The objective of this case study is to showcase the impact of our marketing efforts on RADON's brand awareness and sales growth. We will delve into the various strategies we employed to achieve these results, including print media, big billboard designs, TV commercials, celebrity endorsements, and more. TIMELINE : 2018 - 2020 MINIMALISTIC DESIGN FOR MAXIMUM IMPACT Their catalog had been a point of contention within the company for quite some time. The previous catalogs had been cluttered and lacked a clear message, which made it difficult for customers to understand the value of their products and services. ​ The company knew that it needed to revamp its catalog if it wanted to stay ahead of the competition. That's when they reached out to us, their creative marketing agency partner, to help them create a stunning catalog that would reflect their brand message and ethos. ELEVATING THE BATHROOM EXPERIENCE WITH INNOVATIVE DESIGN They approached us to design collateral for their exhibition booth. We created visually appealing and informative brochures, flyers, and catalogs that showcased the brand's commitment to quality and innovation. The collateral was a huge success, generating buzz and increasing brand visibility and sales growth. EYE-CATCHING BILLBOARDS THAT MAKES A MARK The billboards were strategically placed in high-traffic areas and designed to be eye-catching from a distance. We used high-quality images and clear messaging to make sure that the brand's message was delivered effectively. ​ The billboards were a huge success, generating buzz around the brand and increasing brand awareness among potential customers. They helped position RADON as a leader in bathroom design and reinforced the brand's commitment to quality and innovation. ​ ​ STUNNING VIRTUAL TOUR FOR SHOWROOM Our team took up the challenge and worked closely with RADON to create a video that would take viewers on a tour of the brand's showrooms across India. We focused on creating a visually stunning video that would showcase the brand's unique features and benefits, and give potential customers a glimpse into their world of bathroom design. The video was then shared on RADON's website and social media channels, helping the brand increase brand awareness and attract new customers. The video was also played at events and exhibitions, generating buzz around the brand and increasing foot traffic to their showrooms. ​ Visit Website UNLEASHING THE GLAMOUR QUOTIENT We also produced TV commercials that showcased RADON's products and services in an engaging and informative way. These commercials were aired across various TV channels and Social Media, helping to reach a wider audience and increase brand awareness. A UNIQUE PERSPECTIVE we worked on developing a color palette and typography that would complement the logo and create a consistent visual identity across all marketing collaterals. We also created brand guidelines that outlined the proper usage of the logo, color palette, and typography. Discover more OUTDOOR & PRINT MEDIA Overall, designing billboards for RADON was a great experience for our team. It showed us the power of outdoor advertising and the impact it can have on increasing brand visibility and attracting new customers. MAKING A LASTING IMPRESSION AT EVENTS & EXHIBITION Our team took up the challenge and designed a standee that was visually stunning and informative. We used high-quality images and clear messaging to make sure that the brand's message was delivered effectively. We made sure that the standee showcased RADON's commitment to quality, innovation, and customer satisfaction. COLOR SCHEME Our team brainstormed ideas and decided to go for a minimalistic design for the new catalog. We believed that a clean and simple design would be more impactful and would allow the customers to focus on the quality and uniqueness of RADON's products. ​ We started by selecting a color scheme that would complement the brand's logo and product range. We opted for a neutral palette with subtle accents of gold and silver to give the catalog a luxurious feel. Next, we chose high-quality images of RADON's products that showcased their unique features and benefits. ​ The layout of the catalog was designed to be easy to navigate, with clear headings and sections. We also included informative descriptions of each product, along with their pricing and specifications. RADON's new catalog was a huge success. It not only helped customers understand the value of their products and services but also helped increase sales. The minimalistic design had become a signature style for the brand, and customers began associating it with RADON's commitment to quality and innovation. ​ Overall, the experience of designing RADON's new catalog was a testament to the power of simplicity in design. It showed that sometimes, less is more, and that a clean and simple design can be just as impactful as a cluttered one. LIKE ANYTHING ? Discover Our Expert Services and Our Satisfied Clientele MORE ABOUT US

GCI Paints - India's Leading Wood Finish & Paints BRAND CASE STUDY E Commerce Website · Social Media · Consultancy Services SOLUTION Wortham Digital provided a comprehensive solution that addressed all the challenges faced by GCI Paints. The agency designed and developed a new website for the brand that had an e-commerce feature. The website was designed to be user-friendly and easy to navigate. The website was also optimized for search engines to increase its visibility online. ​ To build trust among GCI Paints' customers and dealers, Wortham Digital developed a content strategy that focused on educating customers about the brand's products and services. The agency created blog posts, infographics, and videos that provided valuable information about paint and wood finishing products. The content was also optimized for search engines to increase its visibility online. ​ To increase the brand's online presence, Wortham Digital created a social media strategy that focused on engaging with customers and dealers. The agency created social media posts that provided valuable information about the brand's products and services. The posts were also designed to be visually appealing to increase engagement. The agency also used social media advertising to reach new customers. BRAND GCI Paints is a well-established brand dealing with wood finishing and paints. Established in 1984, the brand has more than 5000 dealers across the country. GCI Paints was experiencing issues with their website and social media presence, and they approached Wortham Digital, a creative agency based in Delhi, to help them boost their online sales and transform their online presence. ​ ​ CHALLENGE ​ The primary challenge that GCI Paints faced was a lack of online visibility and credibility. The brand needed a new website that had e-commerce features and could build trust among their dealers and customers. They also needed to increase their online presence to attract new customers and retain existing ones. TIMELINE : 2019 -PRESENT RESULT After implementing Wortham Digital's solutions, GCI Paints saw a significant increase in online visibility and credibility. The brand's new website was optimized for search engines, which increased its visibility online. The e-commerce feature also made it easy for customers to purchase products online, which increased the brand's online sales. The content strategy developed by Wortham Digital helped to educate customers about the brand's products and services, which built trust among the brand's customers and dealers. The social media strategy also helped to increase the brand's online presence, which attracted new customers and retained existing ones. ​ ​ CONCLUSION ​ Wortham Digital was able to transform GCI Paints' online presence by providing a comprehensive solution that addressed all the challenges faced by the brand. The new website with e-commerce features, optimized for search engines, and the content and social media strategy helped to increase online visibility, credibility, and sales. Overall, the partnership between GCI Paints and Wortham Digital was a success, and the brand was able to achieve its goals. GCI PAINTS' ANNUAL CALENDAR FEATURING SOCIAL MEDIA CAMPAIGNS We also helped themfor bringing an annual calendar every year, featuring its most popular social media campaigns from the previous year. The calendar is not just a way of keeping track of dates, but also an embodiment of creativity and innovation. ​ Each month of the calendar showcases a unique and visually stunning image that highlights a popular social media campaign from the previous year. The images are not just aesthetically pleasing but also serve as a reminder of the brand's commitment to quality and customer satisfaction. UNFOLDING EXCELLENCE The pamphlet is a comprehensive guide to the brand's products and services, showcasing its commitment to quality and customer satisfaction. ​ Each panel of the pamphlet is carefully designed to highlight a specific aspect of the brand, including its products, services, and values. The layout is visually appealing and easy to navigate, ensuring that customers can quickly and easily find the information they need. EMPOWERING LOCAL ARTISANS The 'Vocal for Local' campaign, designed to promote and empower local artisans during the COVID-19 pandemic. The campaign was a reflection of the brand's commitment to supporting local talent and promoting sustainable and ethical practices. The campaign was launched in response to the economic hardships faced by local artisans and craftsmen during the pandemic. Through the campaign, GCI Paints aimed to showcase the unique skills and talents of local artisans, while also providing them with a platform to promote and sell their products. ​ The team at Wortham Digital played a pivotal role in the success of the campaign, developing a comprehensive digital strategy that leveraged social media, email marketing, and other digital channels to promote the campaign and drive engagement. REVAMPING GCI PAINTS' ONLINE PRESENCE With more than 40 products on offer, the website is designed to cater to the needs of dealers and customers alike. The website boasts over 90 pages of informative content, including product descriptions, features, and specifications. ​ The new website also features a robust payment gateway from Razorpay, ensuring seamless and secure transactions for customers. With the convenience of online shopping and easy payment options, GCI Paints aims to provide its customers with an unparalleled shopping experience. In addition to its e-commerce capabilities, the website is also optimized for search engines, making it easier for customers to find GCI Paints' products online. The website features high-quality images and detailed product descriptions, ensuring customers have all the information they need to make informed purchasing decisions. SEO FRIENDLY PRODUCT PHOTOGRAPHY We approached the project with a keen eye for detail, capturing the beauty and intricacy of GCI Paints' products in every shot. This photography project that transformed the brand's products into stunning social media creatives and hordings. Discover more OUTDOOR & PRINT MEDIA After so many iterations, failures, logo placing and all, the design was taking shape. Now it's very important to make the "Stay United" Feeling on the can itself. ​ FINAL THOUGHTS ​ The Illustration of people of all agaes clearly united under one umbrella clearly justifies togetherness, even we put cans together they will creating a sense of bringing everything together. also the brand inspiration is also there and conveys the ideas of celebrating togetherness. BREAKING LANGUAGE BARRIERS connected with local communities through social media creatives and posters in Hindi and Uria languages. The campaign was a reflection of the brand's commitment to inclusivity and connecting with diverse audiences. OUTDOOR & PRINT MEDIA The team at Wortham Digital recognized the importance of delivering the right message to the right audience, regardless of language barriers. By creating social media creatives and posters in Hindi and Uria languages, they were able to connect with local communities and promote the brand's products in a meaningful way. LIKE ANYTHING ? BROWS ALL OUR PORTFOLIO CONTACT US COLOR PALLETTE The brand's new color scheme is inspired by the natural beauty of wood and the environment, and features a range of rich and earthy browns that are both soothing and grounding. PRODUCT PHOTOGRAPHY We approached the project with a keen eye for detail, capturing the beauty and intricacy of GCI Paints' products in every shot. This photography project that transformed the brand's products into stunning social media creatives and hordings. Discover more PRODUCT PHOTOGRAPHY We approached the project with a keen eye for detail, capturing the beauty and intricacy of GCI Paints' products in every shot. This photography project that transformed the brand's products into stunning social media creatives and hordings. Discover more

NIRMALAYA - FRAGRANCES, ORGANIC GULAL & MORE BRAND CASE STUDY Ad Films ·Social Media Content · Product Photography & Films · Launch Campaigns · Influencer Marketing OBJECTIVE The primary objective of the collaboration was to increase sales and brand awareness for Nirmalaya's eco-friendly home decor products. Also give them constant support on in terms of Social Media Enagegemnet and Launh various campaings during festival seasons like Holi (for their Organic Golal), Diwali (for their plantable crackers and Exclusive Gift Boxes) ​ ​ The Team at Wortham Digital, conducted a thorough analysis of Nirmalaya's target audience, competitors, and industry trends. Based on the insights, We developed a creative and holistic marketing strategy that included the following tactics: BRAND Most of us grew up breathing smoke of black incense that is the most overlooked cause of cancer in India. In April 2019, Rajeev noticed flowers offered at the Shirdi temple in Maharashtra being recycled into incense. A few months into researching how flowers and other waste from temple offerings can be recycled, we all teamed up and founded Nirmalaya and replicated the same model in Delhi. They are on a mission of ridding our country of religious waste and chemical-laden products. Our women workforce handpick flowers and use time-tested methods to craft incense that’s good for you, and good for the earth. CHALLENGE The brand faced tough competition in the market and was struggling to increase its sales and brand awareness.Nirmalaya collaborated with us to launch a comprehensive marketing campaign that included product photography, social media Content & Reels and influencer marketing. This case study examines the strategies and tactics used by the agency to achieve the desired results. ​ ​ RESULT Nirmalaya's success story also caught the attention of the investors on Shark Tank India, a popular TV show on Sony TV India, that features aspiring entrepreneurs pitching their businesses to a panel of judges. Nirmalaya's founder impressed the judges with their products and innovative marketing strategies, The appearance on Shark Tank India generated a significant buzz around Nirmalaya's brand, leading to increased website traffic, sales, and brand awareness. By leveraging both traditional and modern marketing channels, Nirmalaya was able to establish itself as a formidable player in the home decor industry, with a growing customer base and a strong brand reputation. PERFECTING THE PROPS We understand that the right props and styling can make all the difference in showcasing the unique features and qualities of their handcrafted products. To ensure we get it right, Our team spends a significant amount of time researching and selecting the perfect props for each shoot. ​ THE ART OF PRODUCT STYLING ​ From natural materials like wood and stone to vibrant textiles ,botanicals and real herbs. each prop is carefully chosen to evoke a specific mood or feeling that aligns with Nirmalaya's values and mission. CREATING A COHESIVE LOOK This attention to detail and commitment to quality has paid off for Nirmalaya, as their product photos have become a cornerstone of their brand identity. By using carefully selected props and styling, Nirmalaya is able to differentiate themselves from competitors and stand out in a crowded market. Their photos have become a major draw for customers, who are drawn in by the beautiful and inviting images that showcase Nirmalaya's products in their best light. MAKING DIWALI MINDFUL - NIRMALAYA's DIWALI GIFT BOX AD CAMPAIGN As Diwali, the festival of lights, approached, Nirmalaya wanted to create a gift box filled with eco-friendly and sustainable products that celebrated the spirit of the season. They turned to our marketing agency to help them promote the campaign, and we knew that a TV ad would be the perfect way to reach their target audience. ​ The ad showcased Nirmalaya's unique Diwali gift box, which included plantable sweets and crackers, incense sticks, and essential oils. Each product was carefully selected to align with Nirmalaya's mission of promoting eco-friendliness and sustainability, and the ad highlighted how each item contributed to a more sustainable and mindful Diwali celebration. ​ The TV ad was a hit, generating buzz on social media and driving sales for Nirmalaya's Diwali gift campaign. Customers loved the eco-friendly and unique nature of the gift box, and the ad helped raise awareness of Nirmalaya's brand and mission. ​ Overall, the TV ad we created for Nirmalaya's Diwali gift campaign was a success, showcasing the brand's commitment to sustainability and promoting a more mindful way of celebrating the season. By using compelling visuals and messaging, the ad helped Nirmalaya stand out in a crowded market and attract new customers who shared their values. Product Photoshoot for Golden Brass Dhuni Photography for their State Collection exclusive Fragrances Product Photography for Dhup Sticks Product Photography for Organic Gulal Lifestyle Product Photography Nirmalaya Product Photography Aesthetics Lifestyle Photography for Essential Oils Product Photography for Essential Oils Product Photgraphy for Attars/ Perfumes FROM STUDIO TO SCREEN The stunning images showcase the beauty and uniqueness of each product, helping Nirmalaya stand out in a competitive market. CARFTING A DOCUMENTARY Nirmalaya's Attar and perfume production process is a true work of art, relying on centuries-old traditions and a deep respect for the natural world. The documentary showcases the skilled craftsmanship that goes into each bottle of Nirmalaya's handcrafted perfumes, from the careful selection of flowers to the precise distillation process. By highlighting their commitment to sustainability and quality, Nirmalaya is able to differentiate themselves from competitors and appeal to conscious consumers who value natural, ethically-sourced products. ​ ​ The documentary-style film has been a major success for Nirmalaya, generating buzz and interest in their brand and products. By leveraging the power of visual storytelling and showcasing their unique production process, Nirmalaya has been able to increase their brand awareness and credibility in the eco-friendly and natural living space. Their Attar and perfume products have become more popular than ever, with customers raving about the quality and the unique scent profiles that only Nirmalaya can offer. Discover more PARTNERING WITH LIFESTYLE INFLUENCERS Team partnered with popular lifestyle and influencers, even celebrities to promote Nirmalaya's products. The influencers created sponsored posts and videos featuring Nirmalaya's products, which were shared with their large following, helping to increase brand awareness and credibility. CREATIVE BRAND VISIBILTY We created short, engaging videos showcasing Nirmalaya's products (like their Incence Sticks, Nirmalaya hawan cups, their Exquisite Attar collection etc) in use, along with lifestyle inspiration. ​ These reels were posted on Instagram and other social media platforms to increase brand visibility and engagement. FROM CONCEPT TO EXECUTION Behind the Scenes of Nirmalaya's Social Media Reel Campaign LIKE ANYTHING ? BROWS ALL OUR PORTFOLIO CONTACT US