BARNEYS - HARD SELTZER
BRAND CASE STUDY
ItS A PARTY IN A CAN
Because Barneys wanted a high-end look on cans and bottles as well, we kept the branding very clean, minimal, and yet traditional. Unlike most brands, we limited the amount of content and used the power of negative space, a lot of umbrella angles, shades of yellow and flavors, and silver and off-white to create a sense of minimalism and visible luxury. Furthermore, a shade of Yellow color palette was established for the core branding along with a colorful secondary pallette for web & print usage. As a result, the vibrant packaging illustrations created really popped against the softer visual system.
Branding · Packaging Design · Ad Films · Website Design · Product Photography · Launch Campaigns
SOLUTION
From breaking into a crowded market to creating a buzz around a relatively new beverage category, Barneys Hard Seltzer faced some tough challenges. But with its unique blend of fruity flavors and refreshing taste, our team at Wortham Digital worked tirelessly to craft a winning strategy that resonated with consumers. Through targeted digital marketing campaigns, social media engagement, and influencer partnerships, we helped Barneys Hard Seltzer make its mark and skyrocket its sales.
RESULT
We succeeded in creating awesome branding around the vibe of happiness and togetherness, making packaging feel more appealing in everyday lives, As results brand is present.
Barneys Hard Seltzer not only conquered the market at home but also expanded its reach to new horizons, including Australia.
BRAND
The company established in the year 2020, already has a presence overseas and blooming it's authenticity all over the world. With many new entrants in the Hard seltzer and beverages business in India, Barneys was seeking to establish its personality and seed round funding from Investors – and that’s when they approached Wortham Digital.
CHALLENGE
In an super comeptitive market, Barneys needed to standout from the pack as a top-tier hard seltzer drink maker. The goals at the outset for wortham digital were to create a distinct brand pacakging for Barneys Hard Seltzer to bring the product packaging design for it’s range of flavours to life.
THE BRIEF
a) The Drink and name is inspired from the famous character Barney Stinson from the popular TV Series " How I met Your Mother".
b) The Design should portray the feeling of Happiness and Celebration. If you hold this can you must have that same feeling.
c) Tagline - "Stay United with Barneys"
RESEARCH
Taking Inspiration from the original motion Poster designs for "How I met your Mother " TV Series. We collected few and somewhere creative team was stuck on the one.
EXECUTION
we put great thought and care into creating the perfect background for your brand. Our team of experts ensures that all elements, including shades and effects, are aligned to evoke a specific emotion and message. Just like the importance of rain in the popular show, our backgrounds have the power to tell a story and create a memorable experience for your audience. So whether it's rain or shine, let us help you create a lasting impression with our exceptional designs that will leave a lasting impact on your target audience.
PROCESS
Packaging design process at Wortham Digital is focused on creating unique, effective, and memorable designs that stand out in the market. We prioritize creativity, innovation, and functionality to deliver exceptional results for our clients from start to finish.
ITS A PARTY IN A CAN
After so many iterations, failures, logo placing and all, the design was taking shape. Now it's very important to make the "Stay United" Feeling on the can itself.Let's see how we did it.
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From the bold colors to the playful illustrations, our packaging design captures the lively and energetic spirit of Barneys Hard Seltze.
The Illustration of people of all agaes clearly united under one umbrella clearly justifies togetherness, even we put cans together they will creating a sense of bringing everything together. also the brand inspiration is also there and conveys the ideas of celebrating togetherness.
FROM CONCEPT TO LAUNCH
we helped Barneys Hard Seltzer create a website that's as bold and vibrant as their brand. Discover how our expert development team can help take your online presence to the next level.
FINAL THOUGHTS
The success of Barneys Hard Seltzer is a testament to our team's ability to craft compelling branding and marketing strategies that truly resonate with consumers. By combining our expertise in design, marketing, and strategy, we were able to help Barneys expand their presence to over 200 stores within 6 months both in India and overseas, making them a true leader in the industry.
ATTENTION TO EVERY DETAIL
we understand the importance of packaging design for a brand's success, and we took Barneys Hard Seltzer to the next level with our unique and eye-catching designs. By combining innovative graphics, bold colors, and clever messaging, we created a packaging that stood out on the shelves and caught the attention of consumers. Our designs not only boosted Barneys Hard Seltzer's sales but also helped establish its brand identity and loyalty. Let's See how we made it.
Corrugated Packaging Box Design -
Pack of Six and Twelve
Coaster Designs
Materials - Acrylic
Table Top & Bar Interior Design
Materials - Paper
Envelop & Letterhead Design for Barneys
Tshirts and Other Merchendises Design
Product Prototypes for Investors
Hordings & Print Media Designs
Concept Social Media Management
Bar mat Designs
COLLATERALS DESIGNS FOR THE BRAND
At Wortham Digital, we take pride in crafting exceptional collateral designs that captivate your audience and leave a lasting impression. From business cards to brochures, we work with you to create a cohesive brand image that reflects your unique personality and values. Our team of experts knows how to grab attention and turn heads, making sure your message gets heard loud and clear. Trust us to elevate your brand and take it to the next level with our top-notch collateral design services.
WINNING HEARTS & MINDS WITH SOCIAL PRESENCE
As for Barneys Hard Seltzer, we approached their social media strategy with a unique blend of creativity and data-driven insights. We conducted a thorough analysis of their target audience, competitors, and industry trends to craft a social media strategy that aligned with their brand identity and goals. We focused on creating visually stunning content that showcased their product's unique qualities and used social media advertising to reach a wider audience. By leveraging the power of social media, we helped Barneys Hard Seltzer increase brand awareness, engagement, and ultimately, sales.
OUTDOOR & PRINT MEDIA
Discover how we helped Barneys Hard Seltzer make a splash with their advertising
AN UNFORGETTABLE EXPERIENCE
our team creates unforgettable outdoor media designs that grab attention.
HAVE YOU TRIED IT YET>
Barneys Hard Seltzer has truly become a household name, with our powerful branding and creative strategies helping them to expand their presence to over 200 stores in India and even overseas. Our team's expertise in marketing and design has truly helped Barneys Hard Seltzer to stand out from the competition and become a top player in the industry.
