GCI Paints - India's Leading Wood Finish & Paints
BRAND CASE STUDY
E Commerce Website · Social Media · Consultancy Services
SOLUTION
Wortham Digital provided a comprehensive solution that addressed all the challenges faced by GCI Paints. The agency designed and developed a new website for the brand that had an e-commerce feature.
The website was designed to be user-friendly and easy to navigate. The website was also optimized for search engines to increase its visibility online.
To build trust among GCI Paints' customers and dealers, Wortham Digital developed a content strategy that focused on educating customers about the brand's products and services. The agency created blog posts, infographics, and videos that provided valuable information about paint and wood finishing products. The content was also optimized for search engines to increase its visibility online.
To increase the brand's online presence, Wortham Digital created a social media strategy that focused on engaging with customers and dealers. The agency created social media posts that provided valuable information about the brand's products and services. The posts were also designed to be visually appealing to increase engagement. The agency also used social media advertising to reach new customers.
BRAND
GCI Paints is a well-established brand dealing with wood finishing and paints. Established in 1984, the brand has more than 5000 dealers across the country. GCI Paints was experiencing issues with their website and social media presence, and they approached Wortham Digital, a creative agency based in Delhi, to help them boost their online sales and transform their online presence.
CHALLENGE
The primary challenge that GCI Paints faced was a lack of online visibility and credibility. The brand needed a new website that had e-commerce features and could build trust among their dealers and customers. They also needed to increase their online presence to attract new customers and retain existing ones.
TIMELINE : 2019 -PRESENT
RESULT
After implementing Wortham Digital's solutions, GCI Paints saw a significant increase in online visibility and credibility. The brand's new website was optimized for search engines, which increased its visibility online. The e-commerce feature also made it easy for customers to purchase products online, which increased the brand's online sales.
The content strategy developed by Wortham Digital helped to educate customers about the brand's products and services, which built trust among the brand's customers and dealers. The social media strategy also helped to increase the brand's online presence, which attracted new customers and retained existing ones.
CONCLUSION
Wortham Digital was able to transform GCI Paints' online presence by providing a comprehensive solution that addressed all the challenges faced by the brand. The new website with e-commerce features, optimized for search engines, and the content and social media strategy helped to increase online visibility, credibility, and sales. Overall, the partnership between GCI Paints and Wortham Digital was a success, and the brand was able to achieve its goals.
GCI PAINTS' ANNUAL CALENDAR FEATURING SOCIAL MEDIA CAMPAIGNS
We also helped themfor bringing an annual calendar every year, featuring its most popular social media campaigns from the previous year. The calendar is not just a way of keeping track of dates, but also an embodiment of creativity and innovation.
Each month of the calendar showcases a unique and visually stunning image that highlights a popular social media campaign from the previous year. The images are not just aesthetically pleasing but also serve as a reminder of the brand's commitment to quality and customer satisfaction.
UNFOLDING EXCELLENCE
The pamphlet is a comprehensive guide to the brand's products and services, showcasing its commitment to quality and customer satisfaction.
Each panel of the pamphlet is carefully designed to highlight a specific aspect of the brand, including its products, services, and values. The layout is visually appealing and easy to navigate, ensuring that customers can quickly and easily find the information they need.
EMPOWERING LOCAL ARTISANS
The 'Vocal for Local' campaign, designed to promote and empower local artisans during the COVID-19 pandemic. The campaign was a reflection of the brand's commitment to supporting local talent and promoting sustainable and ethical practices.
The campaign was launched in response to the economic hardships faced by local artisans and craftsmen during the pandemic. Through the campaign, GCI Paints aimed to showcase the unique skills and talents of local artisans, while also providing them with a platform to promote and sell their products.
The team at Wortham Digital played a pivotal role in the success of the campaign, developing a comprehensive digital strategy that leveraged social media, email marketing, and other digital channels to promote the campaign and drive engagement.
REVAMPING GCI PAINTS' ONLINE PRESENCE
With more than 40 products on offer, the website is designed to cater to the needs of dealers and customers alike. The website boasts over 90 pages of informative content, including product descriptions, features, and specifications.
The new website also features a robust payment gateway from Razorpay, ensuring seamless and secure transactions for customers. With the convenience of online shopping and easy payment options, GCI Paints aims to provide its customers with an unparalleled shopping experience.
In addition to its e-commerce capabilities, the website is also optimized for search engines, making it easier for customers to find GCI Paints' products online. The website features high-quality images and detailed product descriptions, ensuring customers have all the information they need to make informed purchasing decisions.
SEO FRIENDLY
PRODUCT PHOTOGRAPHY
We approached the project with a keen eye for detail, capturing the beauty and intricacy of GCI Paints' products in every shot. This photography project that transformed the brand's products into stunning social media creatives and hordings.
OUTDOOR & PRINT MEDIA
After so many iterations, failures, logo placing and all, the design was taking shape. Now it's very important to make the "Stay United" Feeling on the can itself.
FINAL THOUGHTS
The Illustration of people of all agaes clearly united under one umbrella clearly justifies togetherness, even we put cans together they will creating a sense of bringing everything together. also the brand inspiration is also there and conveys the ideas of celebrating togetherness.
BREAKING LANGUAGE BARRIERS
connected with local communities through social media creatives and posters in Hindi and Uria languages. The campaign was a reflection of the brand's commitment to inclusivity and connecting with diverse audiences.
OUTDOOR & PRINT MEDIA
The team at Wortham Digital recognized the importance of delivering the right message to the right audience, regardless of language barriers. By creating social media creatives and posters in Hindi and Uria languages, they were able to connect with local communities and promote the brand's products in a meaningful way.
COLOR PALLETTE
The brand's new color scheme is inspired by the natural beauty of wood and the environment, and features a range of rich and earthy browns that are both soothing and grounding.
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PRODUCT PHOTOGRAPHY
We approached the project with a keen eye for detail, capturing the beauty and intricacy of GCI Paints' products in every shot. This photography project that transformed the brand's products into stunning social media creatives and hordings.