RADON - BATHROOM VANITY & BATH FITTINGS
BRAND CASE STUDY
Ad Films · Product Photography · Showroom Interior Collaterals · Factory Films
STRATEGY & EXECUTION
Our team employed a multi-faceted approach to promote RADON's brand across various platforms. We started by creating a comprehensive marketing plan that focused on both traditional and digital marketing strategies.
RESULT
Our marketing efforts helped to increase RADON's brand visibility and awareness across various platforms. As a result, RADON's sales grew by 40% in the first six months of our partnership. Additionally, RADON became India's leading bathroom refurbishing and vanity brand, with a market share of 45%.
BRAND
RADON is a leading bathroom refurbishing and vanity brand in India that is known for its innovative and creative approach to bathroom design. As the creative marketing agency partner for RADON, our team has been working tirelessly to help promote the brand and increase its visibility across various platforms.
OBJECTIVE & WORK
Working Very Closely from the day they approached us for a simple catalog and brochure design, eventually, we worked on various campaigns for them. The objective of this case study is to showcase the impact of our marketing efforts on RADON's brand awareness and sales growth. We will delve into the various strategies we employed to achieve these results, including print media, big billboard designs, TV commercials, celebrity endorsements, and more.
TIMELINE : 2018 - 2020
MINIMALISTIC DESIGN FOR MAXIMUM IMPACT
Their catalog had been a point of contention within the company for quite some time. The previous catalogs had been cluttered and lacked a clear message, which made it difficult for customers to understand the value of their products and services.
The company knew that it needed to revamp its catalog if it wanted to stay ahead of the competition. That's when they reached out to us, their creative marketing agency partner, to help them create a stunning catalog that would reflect their brand message and ethos.
ELEVATING THE BATHROOM EXPERIENCE WITH INNOVATIVE DESIGN
They approached us to design collateral for their exhibition booth. We created visually appealing and informative brochures, flyers, and catalogs that showcased the brand's commitment to quality and innovation. The collateral was a huge success, generating buzz and increasing brand visibility and sales growth.
EYE-CATCHING BILLBOARDS THAT MAKES A MARK
The billboards were strategically placed in high-traffic areas and designed to be eye-catching from a distance. We used high-quality images and clear messaging to make sure that the brand's message was delivered effectively.
The billboards were a huge success, generating buzz around the brand and increasing brand awareness among potential customers. They helped position RADON as a leader in bathroom design and reinforced the brand's commitment to quality and innovation.
STUNNING VIRTUAL TOUR FOR SHOWROOM
Our team took up the challenge and worked closely with RADON to create a video that would take viewers on a tour of the brand's showrooms across India. We focused on creating a visually stunning video that would showcase the brand's unique features and benefits, and give potential customers a glimpse into their world of bathroom design.
The video was then shared on RADON's website and social media channels, helping the brand increase brand awareness and attract new customers. The video was also played at events and exhibitions, generating buzz around the brand and increasing foot traffic to their showrooms.
UNLEASHING THE GLAMOUR QUOTIENT
We also produced TV commercials that showcased RADON's products and services in an engaging and informative way. These commercials were aired across various TV channels and Social Media, helping to reach a wider audience and increase brand awareness.
OUTDOOR & PRINT MEDIA
Overall, designing billboards for RADON was a great experience for our team. It showed us the power of outdoor advertising and the impact it can have on increasing brand visibility and attracting new customers.
MAKING A LASTING IMPRESSION AT EVENTS & EXHIBITION
Our team took up the challenge and designed a standee that was visually stunning and informative. We used high-quality images and clear messaging to make sure that the brand's message was delivered effectively. We made sure that the standee showcased RADON's commitment to quality, innovation, and customer satisfaction.
COLOR SCHEME
Our team brainstormed ideas and decided to go for a minimalistic design for the new catalog. We believed that a clean and simple design would be more impactful and would allow the customers to focus on the quality and uniqueness of RADON's products.
We started by selecting a color scheme that would complement the brand's logo and product range. We opted for a neutral palette with subtle accents of gold and silver to give the catalog a luxurious feel. Next, we chose high-quality images of RADON's products that showcased their unique features and benefits.
The layout of the catalog was designed to be easy to navigate, with clear headings and sections. We also included informative descriptions of each product, along with their pricing and specifications.
RADON's new catalog was a huge success. It not only helped customers understand the value of their products and services but also helped increase sales. The minimalistic design had become a signature style for the brand, and customers began associating it with RADON's commitment to quality and innovation.
Overall, the experience of designing RADON's new catalog was a testament to the power of simplicity in design. It showed that sometimes, less is more, and that a clean and simple design can be just as impactful as a cluttered one.